SEO Monitoring -Chapter 5

Hello Everybody,
Today we're going to be talking about SEO monitoring.

SEO campaigns offer an unique advantage over other internet marketing campaigns because they offer overall return on investments (ROI)  and it allows you to deliver long term success. Here are the steps for determining ROI of e-commerce sites. Know your original statics, such as sales and traffics before you have implemented a SEO campaign. After the search engine optimization calculate the number of items sold and multiply it with the average price. This will give you the actual sales. After calculating the difference between sales pre-optimization and post, you can calculate the increase in sales. If your sales figure can recover the investment in s short period of time, you are generating a good ROI. In the case of information sites apply a dollar value for each converted user to determine the ROI.

The real objective of an SEO campaign is to generate qualified traffic to your site and convert as much as possible into leads or sales. Traffic Analysis is the evaluation of referrals from search engines based on conversion of traffic for keywords  choices. Visitor traffic analysis helps to optimize the campaign in great details to increase ROI and this can be done in the following parameters. Traffic on keywords- know what keywords work and which don't. Pick the right keywords and replace the non-performing ones. Keywords and Landing Pages- know which keywords lead to which pages. Know which pages get the most traffic and why. Whether the Call to Action was followed for Conversion- know if visitors are performing that activity or not and try to find out the reasons behind it, such as wrong keywords or lacking quality content. Qualified Traffic- know the demographics and phychographics of the traffic you are getting for the client and make more precise or well-defined keywords. Converted Traffic- Track down how many sales you are generating, lots of traffic doesn't matter if there's no conversions.

When choosing an SEO consultant it is important to have a grasp of what their job entails, such as on page optimization, off page optimization, PPC campaigns, link building, site restructuring and more. The aim of an SEO consultant is to get higher rankings. To do this they start with website research, then keyword research, content building, placement of the right keywords, sit submissions, and tracking performance. Keep in mind that no one can guarantee you success, and if they say they can tread lightly. You don't want an unethical SEO specialist that can end up having your website banned or penalized.

Remember SEO is just basically educated guesses based on past research and habits,
-Caitlin Campbell