This post is going to covering chapter 8, Exploring Google Analytics Certification, from Intro to Google Analytics.
Web analytics is one of the core skills for online marketing. To be able to understand performance of websites and ad campaigns makes you a resource to businesses. You don't have to be a numbers person in order to appreciate the value that Google Analytics can provide for you. With all that being said, the next step is to get certified in Google Analytics for proof of your skills and knowledge in web analytics. You can do this through signing up with Google Partners. They provide the certification test, which is quite a bit to handle, so don't get too stressed out if you don't pass it on the first try. It took me three tries to finally get the over 80% needed to become certified.
When approaching the certification exam use the resources that are out there. For example, actually poke around Google Analytics to get a feel for all the possibilities it offers. I personally utilized this blog in order to help me pass, click here to read it for yourself. Honestly though, if you don't feel up to diving into all that information I really recommend utilizing the Analytics Academy videos, these are what I found the most useful.
And there you have, you have no excuses. Go out there are get certified.
Until next time,
Caitlin Campbell
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