Introduction to Social Listening

Hello Everybody

This post is going to cover Hootsuite's Introduction to Social Listening.

Hootsuite makes it easy to monitor keywords and search streams. You do this by adding streams. Search streams allow you to monitor a specific keyword and search queries. You can have 3 keywords for one stream. For Tiwtter streams you first select a Twitter profile to associate with this stream. Keywords can be phrases ("phrase) or hashtags (#phrase). This can be helpful in case someone doesn't use your official business hashtag or they spell your name differently, but you still want to see what people are saying.

You can also use Twitter lists to filter through social media noise. Lists allow you to monitor specific accounts. A private list is available to only you, which can be good for say a list of your competitors. You can also put your lists into groups. You can use Hootsuite to help you monitor your business's Instagram also. You can set up search streams around location and different hashtags. You can utilize this to comment and like people who support your brand.

Hootsuite also has more advanced streams. This is what they look like for each individual social media outlet.

Until next time,

Caitlin Campbell