Search Engine Optimization- Chapter 2

Hello everybody,

This chapter was dividing into two sections: on-page factors and off-page factors.

On-page factors consist of keywords, HTML tags, content, CSS and URL rewrites.

• Keywords are significant and descriptive words similar to the theme of your website and easily integrated. Keywords are a vital importance to your website. You need to know what people are looking up and what you want your website to be connected to. You need to do accurate keyword research. You need to double check keyword competition.
• HTML tags are important because that's what the search engine spiders will crawl. Title tags are what shows at the top in the tab of the webpage. This is very important because it is the first impression of your website and carried significant weight. It's a good place to include keywords. Meta description tags contain a short concise summery of your web content and depends solely on the search engine. The meta keyword tag is less important than the meta description tag and is used to support other HTML tags and is slowly becoming obsolete. Meta robot tags let you specify if a page should not be indexed by search engines and is also not very popular. Alt tags are alternative text displayed for pictures on a website when the surfer is either visually impaired. Comment tag doesn't show up on the website, and can only be seen in the code.
• Content is the backbone of any website, it's what determines if it is good or bad. Know you audience and what they're looking for. Provide quality content and try to answer your target audience's questions before they even get around to asking it. Also hire a professional writer or at least get someone on the outside to proofread your work.

For off-page factors are actions taken off the actual web page that positively affect the website's performance. This includes things like link popularity, page rank, and page traffic. There's a lot of different ways to try to bring attention to  your website such as forum participation, blogging and commenting, offering free tools and online services, automated link building programs, natural link building, press releases and article writing and submission.

It's a lot of information and a lot of different ways to do things, so I wish you the best of luck,
-Caitlin Campbell