This week in SEO we went over the latest concepts of search engine optimization. Some of these ideas overlap with concepts covered in the Hubspot posts, but it's always good to be reminded.
One of the concepts is doing blog optimization. When doing blog optimization keep in mind to maintain simple content, search engine submission, keywords, optimize your blog template, and maintain regular updates. When doing SEO watch out for content duplication, this is commonly found in product descriptions and manuals or alternative print pages. Duplicate information can cause your website to be penalized and lowered in rankings so be careful. Look into utilizing podcasts, online audio files delivered through a RSS feed, to your website. These are good for information, promotional clips, interviews, talk shows, news, sportscasts, commentaries and story telling.
When working with SEO know the present situation and what's waiting in the future. Presently every web page is created in HTML, neatly constructed unitizing specific tags, and the title and description summarize web content using keywords. In the future there will be a decrease in algorithm based search. There will be open source software and link exchange will receive lesser importance. Local search will gain more importance and there will be vertical search engines. Credibility of PPC will decrease and LSI will gain importance. There's a lot of different things to keep in mind when using SEO such as the "Google dance" which happens once a month when Google makes changes in its algorithm which can cause your rankings to drastically alter, but don't freak out just wait for it to pass.
When learning SEO you have to take into a lot of information, but do your best to keep your head in the game.
-Caitlin Campbell
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