Chapter 7 - Marketing Strategies

Hello everybody,

This week in SEO we covered different marketing strategies in regards with SEO. There's local search marketing, link baiting, and Google webmaster control.

Local Search Marketing
74% of adults use search engines as their primary source for obtaining local information. Local search marketing refers to search marketing in a limited geographical area. When trying to optimize your site locally you need to focus on making your keywords local. When doing this keep in mind local terms, such as bistro or restaurant. In regards to on-page optimization be sure to include local phone numbers and physical address. Use geographical qualifiers (such as city names) in your title tags to up their importance. Have directions on your site or an embedded map. Most major search engines have local business centers so be sure to submit your business information with that and your site will be integrated with the local section and maps. The local search results box is the first to be displayed to recognize it's importance.  Also make sure your site is listed on directories such as yellowpages.com.

Link Baiting
Link baiting is the process where you use a bait to attract back links (something on your site that makes others want to link to your site). There are different types of hooks

• Resource hook - Hooks that generally provides useful resources to the audience.
• News hook- This hook banks on providing the latest news first or compilation of stores following a particular new item. When doing these types of hooks know they need regular posting.
• Contrary hook- looks at views contrary to an established or perceived school of thought contradictory or controversial view.
• Attract hook- similar to the contrary hook but seeks to be more provocative, direct and upfront in nature.
• Humor Hook- seeks to bring in some aspect of humor into the daily mundane lives of people. This is very effective and stands out.

Google Webmaster Control
Google provides several tools for various needs. For example Google helps you diagnose, analyze and solve crawling, and indexing issues. It gets help for potential issues in crawling and indexing. It helps submit content to various Google services. It enhances site functionality. It analyzes traffic through Google Analytics.

Keep these things in mind when working on your marketing strategies, until next time,
-Caitlin Campbell