This chapter we learned top pointers for high rankings on local search engines, use of HubPages to promote sites, and auto-pinging a blog and its RSS.
You may want your business to be global, but people still prefer to buy local, so it's important to make your location known. Here are some steps to keep local.
- Include your client's website to local search engines
Google Local Business Center has free listing and it works hand in hand with Google Maps. Yahoo! Local Merchant has 3 types of listings: Basic listing (displays address, website, phone number, hours and store information), Advanced listing (same as basic with logo, tagline, 10 photos, business description) and Featured listing (same as advanced with premium placement, guaranteed placement, and more exposure). Ask Business Search to be on a map with other local businesses. - Submit your client's website listings to popular directories and Internet Yellowpages
Directories examples are yelp.com, citysquares.com, mojopages.com, and insiderpages.com. Internet yellow pages examples are superpages.com, switchboard.com, and yellowbook.com. - Set your geographic location in Google's Webmaster Tools
Find detailed reports about your page's visibility and make changes based on your reports. - Add contact information to your site
Add a physical address and phone number in an address tag and all pages of your site.
Use of HubPages to Promote Site
HubPages allow users to publish content and gain information about a specific topic or both. Users submit content via one-page websites or hubs. Hubs can be used to promote businesses to link to other content sites. HubPages can bring you traffic by allowing you to give a back link to your website and attracting readers by constantly updating your hub. Each new hub is given 50 points and then gets either voted up or down. The score is then translated into 3 different ratings: Average (few hubs with average scores), Prodigy (few hubs with high scores) and Stop (low scores on lots of hubs).
HubPages allow users to publish content and gain information about a specific topic or both. Users submit content via one-page websites or hubs. Hubs can be used to promote businesses to link to other content sites. HubPages can bring you traffic by allowing you to give a back link to your website and attracting readers by constantly updating your hub. Each new hub is given 50 points and then gets either voted up or down. The score is then translated into 3 different ratings: Average (few hubs with average scores), Prodigy (few hubs with high scores) and Stop (low scores on lots of hubs).
Auto-Pinging a Blog and its RSS
Pinging is a mechanism in blogging by which you tell Google that you have made some changes to your site or pages and that it should come back to your site to look. A blogger needs to ping many individual servers to get the desire publicity. AutoPinger is a free and convenient service for all bloggers and pod casters. Auto-Pinging is a mechanism wherein you can take advantage of the XML-RCP platform and consolidate all the ping jobs into one common location that is totally disconnected from your blogs.
Until next time,
-Caitlin Campbell
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