In the chapter of SEO we cover the need for sitelinks in your website, website speed optimization, increasing traffic by using social bookmarking, and facebook ad tactics.
Sitelinks are what you use when you want to navigate to a certain page of a site. People use sitelinks to navigate through the website without wasting too much of their time. Two column sitelinks appear when a result for a certain query is the most authoritative, while single line sitelinks appear when a result is more relevant than authoritative for a certain query. You should create a website that's already easy to navigate by making sure your titles, anchor text, and navigation tools are consistent. To turn off sitelinks use Google's Webmaster to block them. Breadcrumbs are site hierarchies which can be used in place of URLs to show where a site a particular result fits best. Ad sitelinks are normally used to attract more traffic to a website, thus enabling more people to find your website. Make use of those ad sitelinks that will segment you user even before they have a chance of going to your website. Highlight and segment your brand and direct traffic to the specific pages you want to target.
Website Speed Optimization
Soon Google will be pushing for faster sites. You should care about how your site's loading speed is in comparison to your competition. Faster websites will generate higher conversions and volume per average conversions. There are several things you can do to improve loading speeds. Modify your script language by scaling back on flash and other special effects. Revise your hosting provider's SLA's to determine the speed and brand width allocation. Take your Java website script and bare it down to the minimum required. Use lower resolution for your pictures (for internet use I personally would recommend using 72 dpi).
Increasing Traffic by using Social Bookmarking
Social bookmarking shares sites and creates potential for back links, while encouraging your business's popularity. Keywords are of great significance here. More online markets are utilizing social sites to target their niche and redirect traffic to their intended sites. Use the different tools out there like TweetStates, HubSpot Marketing Grader, Twitterholic, BackTweets, Facebook Insights, Google Alerts, Icerocket, and Klout to monitor and analyze your social media activity.
Facebook Ad Tactics
When advertising through Facebook you can select who sees your ad with variables such as keywords, geography, age, gender, education, relationship status, and workplace. You should target specific audience and change your ad on a regular basis. You are given 25 characters for your headline, 135 for description, and one photo (which is probably the most important part). Make sure your ads are approved.
Remember always
- Carefully select your target audience
- keep testing your market and improve ads
- use Facebook reports
- Use your creativity with both text and images
Until next time,
-Caitlin Campbell
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