In this session we focused on internal ranking factors. Internal ranking factors are variables found within your website. The Title tag is the most powerful on page ranking factor. It should consist of about 67 characters or less. Sometimes Google messes with title tags by putting them in different orders, but they do this because they think it will correlate with your content better. Meta Description tags affects click through rates though it is not essential for ranking. Snippets also affect click through rates though you can opt out of them. Domain names aren't as important so try to focus on using branded names.
The body text is the meat and potatoes of your site. Make sure to use keywords but don't be nonsensical. Quality content makes all the difference. Be careful with your keyword density. Keyword density is the ratio of all the words on the page compared to the topic keyword you're trying to hit.Writing content in a more natural voice is key, but make sure to include your keyword and related topics. The theme of the page should certainly focus on your targeted keyword phrase. Watch out for duplicate content such as product descriptions or print-friendly pages. Spelling grammar and readability are also important for quality. Also try to update frequently, old content has a negative impact. If you're unable to update regularly take that into consideration when writing your content. For example instead of saying, "president Obama" just leave it board like, "the president".
There is a lot more information through Search Engine News so be sure to look into that for the rest of the information.
-Caitlin Campbell
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