This is the last section for Search Engine News. It's main focus is Link Building.
Links are the top ranking factor, so they are very important. There are different types of links such as one way, reciprocal and no follow. You might do a no follow link so it doesn't count towards your page rank but helps with click through traffic. When making your anchor text remember to not use more than 20% of your inbound links containing your "money" keyword. You don't want to accidentally end up spamming your viewers or google, neither will be happy. Try to avoid getting unnatural inbound link profiles and avoid getting links from irrelevant sites. Visible location matters, if you have a link in your header or content those will be treated as more important. Code location also matters, the first link in the HTML code will be the one that counts the most. There are several other factors that influence link value which include, but aren't limited to: font size, font color, number of words and so on.
Try to get links as close as possible to trusted domains. Links from related hubs are worth more. If your links have higher page rank the more benefits you'll receive from that link. You should avoid having links on every page, link farms, linking to low quality sites, or linking to off topic sites. It can also be benefiting to get links from other site that focus on the same geographic area as your site does. And also be sure to keep track of important links, because if you lose them, you won't know how to follow up.
If you want more information on these ideas visit this link to SearchEngineNews. They also have a certification available to help boost your abilities in SEO and you get a nice little fun badge like this:
Good luck with all your search engine optimization endeavors and have a great summer break,
-Caitlin Campbell
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