This week I'm going to be talking about how frequently you should be posting from your various social media outlets. All the information I'll be covering are based off of articles, Infographic: How Often Should You Post on Social Media? See the Most Popular Research & Tips and Smartphone Users Check Facebook 14 Times a Day, Study Says.
Infographic: How Often Should You Post on Social Media? See the Most Popular Research & Tips
How much you post will vary on whether you are posting as an individual or as a company and which social media outlet you are using. As you can see from the infographic provided above you'll probably want to post the most to Pinterest, in which you will probably benefit the most from posting multiple times daily, about 6 posts or more. Twitter you'll want to stick with about 3 posts a day as engagement decreases after your 3rd tweet. Google + you should mostly focus on posting consistently at about 3 posts a day. If you start posting less than normal you may see decreases in engagement up to 50%. For Facebook can post about twice a day before your engagement drops dramatically. For Instagram aim to post about twice a day, but you can post more as long as you can keep up with quality content. For LinkedIn aim to post once every weekday.
Smartphone Users Check Facebook 14 Times a Day, Study Says
On average people spend about 32 minutes a day on Facebook through their smartphones. 44% of people use their phones as their alarm clock which may contribute to the fact that 79% of people check their phones within the first 15 minutes of waking up. Email is the only social media outlet used more often than Facebook. People are so attached to their phones that 25% of people can't remember when their phones weren't in the same room as them. The time people spend being social on their phone doubles on the weekends. 61% of people check their newsfeeds everyday. Keep this information in mind when deciding which direction you want to go when creating social media for your company.
Until next time,
Caitlin Campbell
Smartphone Users Check Facebook 14 Times a Day, Study Says
On average people spend about 32 minutes a day on Facebook through their smartphones. 44% of people use their phones as their alarm clock which may contribute to the fact that 79% of people check their phones within the first 15 minutes of waking up. Email is the only social media outlet used more often than Facebook. People are so attached to their phones that 25% of people can't remember when their phones weren't in the same room as them. The time people spend being social on their phone doubles on the weekends. 61% of people check their newsfeeds everyday. Keep this information in mind when deciding which direction you want to go when creating social media for your company.
Until next time,
Caitlin Campbell
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