Monday, October 5, 2015

Twitter

Hello Everybody,

This week I'm going to be covering chapter 5 in Intro to Social Media Marketing, Twitter.


In this chapter we learned mostly about the basics of Twitter. If you're interested in reading my blog where I go over all the steps of making your own Twitter account, click here.

Twitter is considered a "mainstay" social media channel, so even if you do decide that your ROI isn't large enough for you to actually maintain a Twitter account, you should still know the basic premise of it. Keep in mind that when people are on Twitter, just like they are on Facebook, that they are not there with a "purchase intent". Twitter works more so as a type of digital show and tell. Twitter definitely is more prevalent to a younger demographic. One of it's major uses is to monitor customer service. A lot of times when people are upset with a company, instead of writing an email they will turn to tweeting about a product or service. Responding to these tweets can help you to avoid the negativity from spreading and to hopefully repair a damaged relationship between your company and that customer.

Most of you are probably aware, but just in case you didn't know, tweets are limited to 140 characters. You can keep writing past this limitation, but it'll split the tweet into two separate tweets, just like when you go over 160 characters in a text message. So just like with texting, you'll probably want to aim towards keeping it within the limitation, one clear tweet will be more powerful then something split up. In tweeting you can use the @ symbol followed directly by another account's name in order to tweet at a specific account. You use # in order to categorize your tweet as to belonging to a certain topic or event, this also makes it easier for other people to find your tweet. Unlike Facebook (at this time) all your tweets will be shown, instead of monitored to certain posts, so you have yet the need to "promote" certain tweets.

Until next time,
Caitlin Campbell

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