LinkedIn

Hello Everybody,

Today I will be covering chapter 6 of Intro to Social Media Marketing, LinkedIn.

LinkedIn can be used for personal use or for a company/organization. LinkedIn is a professional social media outlet and is probably the most useful for "B2B" companies where you can make posts, provide updates, and take part in discussions. LinkedIn will help with your career and getting involved in establishing a presence. Explore LinkedIn and get somewhat familiar with the options LinkedIn has for "B2B" companies like how a company page is made and advertising. LinkedIn can be used for recruiting or posting jobs. I know of someone who actually got his current job due to a company finding him on LinkedIn and approaching him first. And when setting up your LinkedIn always keep in mind your ROI. For example you can use your LinkedIn to post offers or deals and track how much traffic they're actually bringing in. Or you can use LinkedIn for PR or another way to build credibility. You can also use LinkedIn to advertise but as of right now you will end up paying more than you would for Facebook or Google ads, considering LinkedIn caters to the business world already.

The best way to approach LinkedIn is to try to post regularly. You're going to want a lot of connections in order to have a wider reach so consider adding your LinkedIn profile address to your business cards. When it comes to creating a LinkedIn for a corporation there are some hoops you need to jump through. For starters you will need an official website. You also can't create the account using a gmail email address. Once your account is all set up, share an update. Develop the basic information section. If you're worried about posting enough to all your different social media outlets you should consider signing up for Hootsuite which will allow you to post to multiple different social medias at once.

Feel free to add me on LinkedIn.

Until Next Time,
Caitlin Campbell