Remember that post I made talking about the popularity of advertising on Facebook? Well, in this post I'm going to show you how to make them.
Since I have yet to have my website up and running, I have decided to advertise for this blog in order to reach more beautiful readers like yourself. So the first step is to head over to Facebook's advertising page. It is here that you're going to create your fantastic ad.
First it asks you want you're trying to accomplish with your ad. I myself am trying to get people to come visit this blog, so I chose the clicks to website option. I'm not sure if this effects the rest of the form information or not, so just keep in mind their might be some differences between how mine will get set up than yours.
So then I just enter the URL to my blog and move on to the first section which asks for your account information. Simple enough.
But then it gets to the more difficult questions of who you want to reach. If you already have a target market in mind, great! This is where you'er going to enter in all the demographics of your target market. I however don't have such a clear cut target market. I extended my location to include India because it has cheaper click rates. I kept it fairly open age range and limited the language to English since that is what my blog is written in. I tried to focus on on people who might be looking for free Digital Marketing information such as a self-employed person and so on.
I then had to enter how much I wanted to spend. Seeing as I am a lowly college student I left it fairly low. However I must point out that there is a difference between lifetime budget and daily budget, so be sure to double-check what you're getting yourself into before your credit card gets depleted.
Next I had to move on to how I wanted my ads to look. Being a graphic designer this section kind of irked me with it's precise and limited amount of options, but that's just me. As I am writing this blog now I have just found out that my ad was not placed due to the images that they had picked out of my blog for me. So heads up, thumbs up icons are not allowed (which is totally fair and makes total sense I'm just a dash bitter). Maybe Facebook ads aren't completely painless and frustration free.
But anywho, you can pick just to have one image or multiple. I ended up choosing multiple even though I ended up switching them all to the same image. This way I could try out different titles and description tags to see which would work the most effective.
This is where you can choose what particular message you want to display with a specific image. I tried 3 different approaches. The first one I left as "Caitlin Campbell's Marketing Blog" with the description of "Digital Marketing". The second one I used "Learn Social Media Marketing" with the description of "Free Marketing Blog". The last one was "Learn Google Analytics and SEO" with the description of "Free Marketing Blog."
Once that's all done you hit create ad, and it asks for you card information if it isn't linked to your account already. Once that goes through you get brought to a page where you can monitor your ad's progress. Mine is still currently under review so fingers crossed that it goes through without a hitch this time!
Until next time,
Caitlin Campbell
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