Ads will help you get people to come to your page, but analytics is what helps you to understand what people are doing once they get there. Facebook helps you manage your ads. If you're interested in how to make a Facebook Ad read this post, or if you just want a general overview about Facebook Ads read this post here. Facebook however doesn't give the best data on personal sponsored posts. They just give you a graph with how your ad is doing relating compared to others, but doesn't actually give you any numbers. So you'll still want to dabble in Google Analytics
You should try to view Google Analytics as a tool, you don't necessarily have to know every option that is available with Google Analytics, because the list just goes on and on and on. A good way to first approach Google Analytics is to think of a specific question and then search through their options for an answer.
Things to keep in mind while you're poking around Google Analytics
- Session is a technical term for a visit.
- Bounce Rate or Metric is the percentage of visitors who enter the site and leave rather than continue viewing other pages within the site.
- Geo will show you where people are viewing from location wise (to an extent).
- Trending means looking at how things perform over time and looking for patterns. The longer your site has been around in Google Analytics, the easier it'll be for you to spot trends.
- Traffic doesn't always actually mean you're getting visitors. There are bots that crawl sites, so look at what sites they're coming from. If it looks fishy, it probably is, so think critically.
- Mobile, see what devices people are using to view your site. If you have a lot of people coming from their phones, try to cater your site to their needs. Less visuals, more vertical layout as opposed to wide.
- Dashboards/Reports, you can use this to select specific sets of dates to focus on a certain trend or gather information for like a financial quarter or so forth.
Until Next Time,
Caitlin Campbell
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